Have you heard of Willie Sutton? Apparently, he was an American infamous bank robber who robbed hundreds of banks in 1930s. Willie is reported to have had a “smart” answer when someone asked him, “Willie, why do you rob banks?” Although it is reportedly an urban legend, his now-famous answer was, “Because that’s where the money is.”
In the fundraising world, we all are constantly asking “Where is the Money?” and of course robbing a bank is not an option! So where is our quick cash, our low-hanging fruit?
And that’s why beside searching for low-hanging fruit, we need to keep our focus on “Planting Trees” which is a metaphor for investing in our relations with our donors to ensure that they continue to support our causes. Ellen Bristol offers a different perspective by drawing a comparison between non-for-profit donors and start-up investors in her article Nonprofit Fundraising: Donors Are Your Investors.
Your Funding Network is an affiliate of Linda Lysakowski, meaning that I can provide you with a special discount code for participating in her courses. If you are interested to know more about these opportunities, you can reach out to me here.