Fundraising the SMART Way: Hard Data about Fundraising Productivity
This article is originally published on Bristol Strategy Group which is a “knoweldge” partner of Your Funding Network.
Hard Data about Fundraising Productivity
Our Leaky Bucket Assessment, open since April 2011, has revealed significant gaps – “leaks” – in the way large proportions of nonprofits manage their fundraising efforts. The data is troubling indeed. While we know and honor the brilliant dedicated work of many outstanding fundraising professionals, we recognize that many more nonprofits could improve their financial situations by adopting some basic management tools to improve accountability and performance.
Fundraising the SMART Way Infographic
We developed an infographic describing the SMART Way management model. Then we mapped our Leaky Bucket data to the model. See what you think!
When fundraising results fall below desired levels, 49% of organizations choose to throw more events, costly tactic that eats up staff time and can alienate your donors. And this! Only 47% of respondents have a strategic plan, which means 53% don’t – and if you don’t have a plan, you don’t know where you’re going.
There’s more to development than the skills of asking, managing campaigns, and grant seeking. The management tools – targets, plans, guidelines, metrics, performance indicators – need a shot in the arm.