The only thing that is constant is Change. However, change doesn’t always occur immediately. It often requires a process.
And processes inherently require time to manifest the change they bring about
In our article, “We Have No Money to Raise Money!” – Fundraising Revisited for the Non For Profit Sector. I told you about a fundraiser named Nicole who is expected to come up with the necessary funds her NGO requires, almost immediately. She uses the pickling-analogy to explain to her managers that the process cannot happen overnight. Therefore, she believes in leading her fundraising efforts the same as leading a Change in her organisation.
Taking into account the 8 steps of Change according to Kotter, she does want to create short-term wins for her organization as well – that’s why she believes in engaging the Board of her Organization with the philanthropic fundraising efforts.
Linda Lysakowski – ACFRE, the author of Fundraising for GENIUS (bible of fundraising), You and Your Nonprofit Board, Raise More Money from Your Business Community and many other books, has an interesting article on her website regarding Board Development which you can access here.
In my service, I also pay a great deal of attention to board engagement with your philanthropic fundraising efforts and have included several moments through which the board is trained and is engaged.
How engaged is your board in your philanthropic fundraising efforts?